The Psychology of Pricing: How Your Mindset Affects Your Bottom Line
In this episode of Legendary Exits, Micah welcomes Casey Brown, a seasoned speaker, author and Founder of Boost Pricing. They delve into the nuances of pricing execution and the psychological factors influencing value perception. Casey shares her journey from engineering to pricing expertise, emphasizing the importance of mindset in overcoming self-limiting beliefs about money. They discuss strategies to help sales teams improve pricing execution, highlighting the need for both skill development and mindset shifts. The episode underscores the critical role of addressing psychological barriers to enhance pricing strategies and achieve business success and so much more.
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Highlights from this week’s conversation include:
Casey’s Background and Founder Journey (0:44)
The Intersection of Pricing and Psychology (2:47)
Connecting Arts to Sales Skills (5:10)
Understanding Customer Perception (7:00)
The Role of Self-Limiting Beliefs (9:07)
Practicing New Mindsets (14:02)
Measuring Progress in Mindset Change (16:48)
Belief Precedes Action (20:58)
Quantifying Pricing Execution Gaps (24:17)
Mindset vs. Frameworks in Pricing (28:11)
Tools for Decision-Making (30:46)
The Mission Behind Fearless Pricing (00:32:02)
Impact of Pricing on Business Value (34:58)
Value vs. Cost (38:17)
Psychographics in B2B (41:29)
Living a Life of Significance (43:16)
Connecting with Casey (47:11)
Join Micah Brandenburg, growth partner and exit strategist, as he unpacks the keys to achieving a legendary exit. Drawing on over 20 years of experience scaling companies, Micah shares actionable insights to help entrepreneurs live a life of significance, fund their unique financial goals, and build a legacy that transforms lives.
The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.
