Leaders and Legends,

You can’t plan a Legendary Exit if you don’t first get brutally honest about one thing: Where are you right now?

Most owners underestimate the amount of preparation an extraordinary exit requires. It’s not just about financial performance or market timing — it’s about mindset, structure, and clarity.

Exiting well usually demands 3-5 years of focused preparation. If you have less than that, your radar should be up — the risks rise exponentially when the clock is against you.

The earlier you recognize your true starting point, the more power you have to change your ending. Recognizing your stage in the exit journey is mission critical—and shifting your mindset now can maximize your business’s value and future opportunities.

We talk with business owners about:

• Why 70% of businesses fail to sell — and the warning signs you can spot early
• The critical shift from “owner identity” to “business as asset”
• The 4 key areas of value creation (and how to start improving them now)
• How to design a meaningful post-exit life that gives you purpose beyond the paycheck

You’ve built something incredible. But finishing well requires different muscles than starting strong.If you don’t know where you’re starting from, you can’t chart a course to where you want to go. Recognize. Reframe. Rebuild.

The sooner you shift your perspective, the more powerful and profitable your exit can be — financially and personally.